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Connecting people

Anupam Mittal, 40, is the Founder of People Group, which owns businesses such as,, Mauj Mobile and People Pictures.

Anupam Mittal laughs at any suggestion that he is the worst advertisement for his company. At 39, he is the founder of, the world’s “oldest and most successful” online matrimonial service. (Shaadi means wedding in Hindi.) Mittal himself is a bachelor. A confessed “explorer, entrepreneur and eternal optimist,” Mittal started the company under the People Group umbrella with the simple mission of providing “a superior matchmaking experience by expanding the opportunities available to meet potential life partners.” The website, which recently celebrated its 15th anniversary, has matched more than 2 million people. By Mittal’s estimates, the site controls 40% of the US$1 billion Indian match-making business. Mittal is candid about the many problems he has yet to solve. “I’ll get married when I solve those problems,” he jokes. In an interview with India Knowledge@Wharton, Mittal discusses his journey, the trials and his dream of matching 1,000 people every day.